New owner has sweet dreams for Zitner Candy Corp.
20.05.12
A year and a half ago, Evan Prochniak was sweet-talked into buying the company that had been crafting Zitner's Easter eggs for nearly a century. The chocolatier was on the market, and a deal to sell the building - without the business - had broken down. There was a chance Zitner's might be sold to another candy company, and its North Philadelphia factory vacated.
The broker representing the owners, Thomas S. Bond, convinced Prochniak that Zitner's was fabulous, a beloved mom-and-pop with room to grow. A good buy, in other words, as a building and a business, even for a Delaware County attorney whose investments included only real estate and restaurants.
"I don't know how I pulled it off," said Bond, vice president of NAI Geis Realty Group in Center City. "I convinced him it was a great idea."
Prochniak chewed it over. He ran a Google search on Zitner's - there was a Facebook page run by ordinary, but rabidly loyal, customers. The company barely had a Web page.
Source: Philadelphia Inquirer