voges chocolates - calories

Tapjoy's Founders Remake Gift-Giving, With Karma iPhone App

20.05.12

Already on the app, there are a slew of gifts playing to a particularly young, high-earning demographic, ranging from Vosges chocolates to Domaine Chandon, to Jawbone products, the MoMA design store, and Rent the Runway. But it’s the UI that’s doing the hard work, and the key is an experience designed to be both personal and open-ended. "We can finally solve the problem of choice, whether its a color or a size," says Linden. "We want to offer a personal level of thoughtfulness and flexibility as well. It’s really a new form of gifting."

Here’s how it works. The app notifies you of events, such as birthdays, in your friend network. With one tap, you can choose to send a gift, and a card as well. But while you might specify a Gund stuffed toy, for example, you can still leave the choice of a particular teddy bear up to the recipient. They simply get a text or email telling them that you’ve given a gift. When they click to redeem, they can either accept your gift or exchange it for something else, without letting you know. Then, they simply enter their address and it ships out. At each step of the way, gift-givers can see when a card was opened, and when the gift shipped and arrived.

Source: Co.Design