Study: Strauss exploits monopoly to overcharge on chocolate
20.05.12
For example, a 100-gram bar of Cow Chocolate cost 33% more than Britain's same-sized Cadbury bar and 37% more than the 100-gram German Milka chocolate bar. The study found Cow Chocolate to be much pricier in Israeli discount supermarket chains than equivalent chocolate brands in U.S. discount chains, costing 155% more than a Hershey's chocolate bar and 85% more than the Cadbury brand.
Only Cow Chocolate sold at a bulk discount, in packs of six or eight bars, were competitively priced, according to the report, and even then only compared to the prices of bars sold individually abroad.
For the prices in Israel the researchers used checkout data from chain supermarkets, minimarkets and groceries collected by the A.C. Neilsen (Israel ) market research firm. Prices abroad were taken from the websites of local chains and adjusted for currency purchasing power. Emun Hatzibur said that since adjustments weren't made for per-capita income differences it could be assumed that the real gaps were even greater.
Source: Haaretz