Chocolate Google+ Pages Notwithstanding, Not Everyone's Enamored of G+
20.05.12
This week, a former Googler named James Whittaker, who quit in February to return to Microsoft (from whence he came), blasted Google for letting Google+ take over its business focus (and sanity, he argues).
In a personal blog post entitled "Why I left Google," Whittaker wrote that “The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus" — for which he blames the company's obsession with Google+.
Whittaker, who joined Google in 2009, recasts his the shift in corporate ethos as "Before Google+" and "After," writing that Google took Facebook’s rising leaderboard on personal information about consumers personally and “Larry Page himself assumed command to right this wrong. Social became state-owned, a corporate mandate called Google+… Google declared that “sharing is broken on the web” and nothing but the full force of our collective minds around Google+ could fix it.”
Source: brandchannel.com