'Some growth potential' for gum and fair trade chocolate in Belgium – Leatherhead
20.05.12
Leatherhead recently gave a market analysis of the Belgian confectionery market in its latest Food Industry Update where it valued the market at €1.12bn in 2010, up 8.4% on 2006 levels.
Volume sales were found to have fallen marginally from 126,000 tonnes in 2006 to 125,000 in 2010
Leatherhead said growth had been hampered by “the mature state of the market, as well as the economic downturn which has affected most of Western Europe”.
It added that some forms of sugar confectionery had decline in popularity, such as toffees.
Sugar-free chewing gum potential
Leatherhead analyst Jonathan Thomas, who authored the industry update told ConfectioneryNews.com: “T he Belgian chewing gum market offers some growth potential, on the grounds that household penetration is lower than is the case for chocolate.”
“In a similar vein, per capita consumption (c. 0.5 kg) is lower than some other Western European nations. At 85%, the share of the overall market taken by sugar-free products is also lower than the regional average, which indicates further scope for growth,”
Source: ConfectioneryNews.com