A delicious site design drives holiday sales for Lake Champlain Chocolates
Gourmet chocolate manufacturer and e-retailer Lake Champlain Chocolates last year took advantage of late spring and summer, its slowest sales periods, to prepare for its busiest season, the winter holidays. On top of its to-do list was a site redesign that included a move to a new e-commerce platform, better use of product images, more specific navigation options and improvements to the checkout flow that made it easier for consumers to send more chocolate gifts for more people.
“There’s a lot of seasonality to our products,” says Greg Tickle, e-commerce manager for Lake Champlain Chocolates, No. 939 in Internet Retailer’s Second 500 Guide . “We needed the flexibility to easily change from holidays to Valentine’s to Easter products.”
The e-retailer hired Grand River Inc., a web site design firm, for the rebuilding project. The firm suggested building the new site on the Magento Inc. e-commerce platform. Tickle says that after reviewing multiple options, the Magento platform best suited the e-retailer’s current needs and promises to be adaptable enough for the e-retailer’s future plans. Online marketplace and e-commerce technology provider eBay Inc. bought Magento last year.
Lake Champlain, on whose bank we live, is almost three feet above flood stage, it's still raining, and the 40-foot by 6-foot border I dug last fall is a morass. It will be weeks before I can plant.
27, 2004, in the Champaign County Courthouse in Urbana. "The happiest he had ever been in his life was being married to Karen," his mother says. "She was the one ideal person on the planet for him, and thank God he found her." When David was 5,
dolls; chocolate molds; Hardy Boys books; corner cupboard; table & chairs; “Home on a Furlough” engraving by Bradley & Co. Directions: We are located at the Southeast corner of the Adirondacks, the Southern tip of Lake Champlain, just off Rt 4.