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Celtra Announces the First Rich Media Product for Facebook

22.05.12

CAMBRIDGE, MA--(Marketwire - Mar 20, 2012) - Celtra, Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced the availability of Rich Media Post for Facebook which is designed primarily for mobile platforms and HTML5 browsers but works across all screens. Rich Media Post gives brands the ability to create branded content on their Facebook Pages that their fans can engage with and share with friends. Brands participating in the launch include Angry Birds, AT&T, Dunkin' Donuts, Macy's, Mars Chocolate North America and Paramount Pictures.

Nearly half of Facebook's 845 million monthly users are logging in to the social network via mobile devices. Facebook believes that its next one billion users will access the service mainly from mobile devices. Celtra Rich Media Post gives brands many more options for engaging with their mobile audience beyond just "liking" sharing or commenting.

Using Celtra's AdCreator platform, brands can quickly and easily build rich media experiences and publish them on their Facebook Pages as Facebook posts. The HTML5 rich media units are tailored for Facebook's mobile audience and take advantage of the unique capabilities of smartphones and tablets such as touch, gyroscopic features and location-awareness. When fans tap the post within their News Feed, they immediately start interacting with an immersive full-screen experience, which leverages the user's Social Graph and generates personalized visual branded content that can easily be shared with their friends. Friends can seamlessly jump into the brand experience themselves by tapping on the generated content seen in their News Feed. Brands can also monitor how well their fans are engaging with the unit in real-time using Celtra's AdCreator Analytics.

Source: Business Review USA (press release)