Front Row Centre seating: Cineplex takes entertainment events across Canada
22.05.12
Whether it’s a
Twilight “bridal shower” or a tour of
Canada’s national parks, Cineplex
Entertainment believes in alternative attractions. To borrow a
phrase from William Shatner’s Trekkies documentary
The
Captains , which explored the final frontier in theatres across
Canada last fall, the number-one Canadian circuit continues “to
boldly go where no man has gone before” at the movies. The
exhibition giant of 130 theatres with 1,352 screens has developed,
branded and marketed a truly vast range of entertainment for
cinemas. Front Row Centre Events (FRCE), as the initiative has been
branded, are currently scheduled at 105 Cineplex locations with
satellite-delivery capabilities throughout Canada.
The first presentations of something other than movies in movie
theatres, however, go back at least 15 years, according to Pat
Marshall, Cineplex’s VP of communications and investor relations.
Marshall says that all three circuits
Source: Film Journal