TCBY dives into retail with pre-packaged frozen yogurt launch
22.05.12
TCBY has announced a licensing partnership with Spring Creek Holdings for a new line of pre-packaged frozen yogurt, "TCBYGrocery," to be sold at approximately 10,000 stores nationwide including about 3,000 Wal-Mart locations, as well as Super Target, A&P, Stop N Shop, Food Lion and Giant.
Mrs. Fields Famous Brands, owner of both TCBY and Mrs. Fields Cookies, has a long history of licensing agreements within the grocery market.
"This is a pivotal time for the TCBY brand," said Tim Casey, the company's president and CEO. "Consumers express the need for a variety of healthy indulgences when visiting their local grocery stores, and as the frozen yogurt category leader, increasing our footprint in grocery brings TCBY into the home. Having an established licensing partner in the food service industry such as Spring Creek Holdings, reaffirms our category leadership and benefits the brand and our franchise base."
Barrington, Ill.-based Spring Creek Holdings will produce the following flavors under the TCBY label: Chocolate, Vanilla Bean, Mint Chocolate Chunk, Toffee Crunch, Cookie Dough, Cookies & Cream, Very Berry Strawberry and Mango Peach.
Source: QSRweb.com